Back to Post :Loose women picture-launch body confidence campaign

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Loose Women Cancelled On International Women\'s Day

Loose Women launch body confidence campaign with unfiltered photo

  "In pictures I put my arms in a certain place, to hide them, they are so bumpy. I know people say to me "Oh, slim girl problems" - but it really bothers me. "But what I hope this photoshoot shows women and men is that in most celebrity pictures there has been some form of airbrushing or retouching – so they shouldn’t compare themselves to unrealistic ideals." On Tuesday’s Loose Women show, the panel will invite viewers to tell their own body stories with the hashtag  #MyBodyMyStory - some of which will be featured on the programme over the coming days and weeks. Loose Women Editor, Sally Shelford, said: “We wanted a campaign that celebrates the stories our bodies tell – from the babies our bodies have carried and nurtured, or the scars that say we’ve lived to tell a tale, they all make us unique and who we are.” Bryan Adams added: “It was a funny thing to get a call and be asked to do this… and what I thought was interesting about the brief was, they wanna be natural, they don't want any retouching, and they want it to be real, and I thought, ‘Ok! that sounds really good!’ “So the fact that all of the women were all being really honest about how they are, I thought, ‘Well that's great.’” [source: belfasttelegraph.co.uk]

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